Where in World is Your Video Playing? TubeMogul Readies Global Tracking System
Where in World is Your Video Playing? TubeMogul Readies Global Tracking System
Emeryville-based TubeMogul, the platform that allows video publishers to use one log-in page to upload to over 15 different video sharing sites, is expanding its analytics services.
A number of content creators and shows use TubeMogul including NextNew Networks, Tornante, CBS Interactive, Average Betty, Goodnight Burbank and National Lampoon.
Free to video uploaders, the company charges for its analytics. These tools tells publishers and their advertisers how many vidoes are streamed, how long they are viewed and other important elements like comments and ratings.
Beet.TV has learned that TubeMogul will soon ad geographic location to the analytics offering. This provides information where embedded videos are watch around the globe. Pretty cool.
Analytics around online video consumption is critical to the growth of the industry. Last month, YouTube unveiled its own analytics tool.
Yesterday in nearby Madison Park, in interviewed the TubeMogul himself, co-founder and CEO Brett Wilson. If these guys get the analytics right on Web video, they could have a big winner on their hands.
– Andy Plesser
May 6th, 2008 at 9:17 pm
[…] Where in World is Your Video Playing? TubeMogul Readies Global … - Emeryville-based TubeMogul, the platform that allows video publishers to use one log-in page to upload to over 15 different video sharing sites, is expanding its analytics services. A number of content creators and shows use TubeMogul … […]